1. Don’t worry about the details; just make a decision. Don’t waste time arguing about the small details of your web app. The type font type used, border size, all don’t matter when it comes to the core of your application. Learn to make a quick decision and move on. Your users will give you feedback to let you know whether or not you’re on the right trail or not.

2. Include only the most necessary features in “1.0” Don’t add any unnecessary features; in fact a lot of the features that you think are necessary may really not be. Cut these features out and include them in a future release. An example they gave was a billing system when they deployed Basecamp. The feature wasn’t necessary until 1 month after their initial release because that’s when their users got billed. Instead they released Basecamp and then worked on it. This was plenty of time to create the feature and everything worked out.

3. Iterate as you go. The nice thing about web apps is that you can instantly deploy bug fixes and new features to your users. This allows you to be competitive since you are able to easily adapt to change and rapidly make fixes. You’re also able to receive instant feedback from your users as you make fixes and/or deploy bug fixes.

4. Create your interface first. Start off with some sketches on a piece of paper and then maybe convert it into HTML/CSS. The reason to do this is because the interface is easier to modify as opposed to re-writing code. As you create your mock-ups questions will be brought up and decisions will be made. It’s better to make those decisions at this stage rather than after you’re into hardcore coding.

5. Learn to market your site from day one. Include a teaser on your front page, screenshots of previews, blog about the development process and features that will be included in the initial release, use invite codes. All of this will create a buzz about your product. When it comes to invite codes, have users submit their email addresses to be notified when more invites will be available. You’ll at least now have a list of people who have expressed interest in your app and they can be notified when your initial release comes out.

6. Become your own support department. Dealing with your users on a direct basis allows you to get into their mind and get instant feedback. The people who are developing the application should be answering questions, defending their choices and taking criticism. Be sure to consider a FAQ page and forums so that users can help themselves and other users.

I’ve really only scratched the surface of what this book has to offer. Check out the rest here!